Why Colheita
The project started from a simple observation.
Across Portugal, there are independent producers preserving regional know-how and traditional methods, alongside a new generation of local brands building thoughtful approaches to local sourcing, transparency and production.
Yet most of what we consume day to day still comes from standardised distribution channels, built first and foremost for convenience. Somewhere along the way, we have stopped knowing where products come from, or what is really in them.
For companies and organisations, there is rarely an easy way to bring in products that are artisanal: too many suppliers, too much coordination. So most default to the easy solution.
We felt there had to be a simpler way to reconnect sourcing with origin, production and transparency.