Mind the Trash is a Portuguese zero-waste e-commerce platform founded in 2017 by architect and sustainability advocate Catarina Matos, together with co-founder Christian Andersen. Originally conceived in London, the project began as a platform to share practical ways to reduce everyday waste and quickly evolved into Portugal’s first online store dedicated to zero-waste living.
The company focuses on promoting durable, reusable alternatives to single-use products while raising awareness about more sustainable consumption habits. From the beginning, Mind the Trash has been committed to transparency and circular practices, implementing systems to reuse packaging materials and reduce waste across its operations.
Today, the brand distributes sustainable products to shops across Portugal and internationally while also developing its own product line designed to address gaps in the zero-waste market. Beyond its catalogue, the company works to minimise the environmental impact of its e-commerce platform itself, reducing CO₂ emissions associated with its website and operating on renewable-energy-powered servers.
Mind the Trash has become a reference in Portugal’s sustainability movement, demonstrating that e-commerce can operate with significantly lower environmental impact while helping consumers transition toward more responsible everyday choices.
https://mindthetrash.pt/